Mainzplus Citymarketing / Kulturzentren Mainz GmbH
In the Middle of the Night
Corporate Design Manual & Website
The Mainz Cultural Center (KUZ) has always stood for a wide variety of content and a high-quality and youthful cultural program that appeals to everyone in the city and region. We developed a corporate design for the center that takes account of the “new old” location’s industrial, straightforward charm and its history. The design’s style and color scheme are clear and reduced yet address the audience directly, and thus powerfully. The KUZ offers a space for culture to flourish (and not only at night) – and the design creates the framework for a varied program without attracting attention to itself in the process.